You can sell your own handmade jewelry and crafts at local art exhibitions and festivals to earn extra income. Start near your residence, grab an artistic friend, and immediately start promoting your business and crafts.
Learning to make eye-catching, colorful, and light-weight displays will make the sale of crafts a breeze.
Start in your hometown. Register to participate in a local craft exhibition or festival Choose a craft exhibition with a booth fee of less than $100.
Watch this “Craft Fairs TELL ALL – Things to Avoid when Selling Your Handmade Goods in Person”(9 mins 11 seconds)
Ideally, you should choose an autumn performance or a craft festival. The craft exhibitions before the fall festival and before Christmas are very profitable because buyers are looking for handmade gifts.
If you produce high-quality works, you may perform well in the December performance. The judging arts and crafts exhibition requires an app to assess whether the quality of your work is suitable for the type of exhibition.
The judging committee (which can be the organizer of the craft exhibition or a group of people on the board or committee) screens the suppliers to ensure that the artwork is suitable for the specific type of exhibition.
In some cases, the jury display will limit the number of craftsmen in each category. Handmade jewelry is a very popular category. Jewelry production involves a variety of materials.
Although each designer may make different types or styles of jewelry, such as leather bracelets or spoon rings, buyers and exhibitors like to see a variety of artworks.
You will compete for attractions with experienced craftsmen and new jewelry artists. Your application for jury performance must be brought to the attention of the jury.
Only submit high-quality photos. Usually, the application requires a written section, which includes your job description as well as craft booth settings and artwork photos.
Unaccompanied performances usually reduce booth fees. The booth fee is based on the quality of the art/craft exhibition. Unjudged small shows usually attract fewer customers.
Paying a high booth fee does not guarantee that you can make more money, which may mean that the organizer has already spent money to advertise at the exhibition.
If the cost of the booth is high, for example, $500 or more than $1,000, you can expect excellent performance promotions and more audiences. Ask other experienced suppliers for their recommended displays.
In the beginning, you may want to choose a non-jury craft show. These “craft” exhibitions usually allow the indulgence of chefs and Mary Kay sellers as well as individual artists.
You can ask the sponsor. Some organizers are eager to book as many suppliers as possible and do not care that the work is handmade. As an artist, this can be frustrating, but the most important factor at the start is just getting exposure. Put yourself there.
With the accumulation of experience, you can evaluate the types of programs and focus on your favorite programs, and eliminate those programs that are not profitable.
Local churches often hold craft shows on weekends. This is a great way to gain local exposure and test the market. I suggest you avoid flea market sales unless you can price work dirt cheaply.
The table fees at the flea market are extremely low. But buyers are not looking for handmade designs. They want cheap goods. There may be a better flea market in your area, which is worth a try.
The farmers’ market is another place worth visiting. Some are very selective. They may not be allowed to make jewelry unless you can prove that only materials produced by them are used.
When I was selling jewelry at the Traveler’s House in South Carolina, I met another artist who made high-end wooden furniture and he sold out at the Barnyard Flea Market stall.
His booth has a garage door, so furniture can be stored and locked at the end of the exhibition. If your booth setup requires large fixtures, it may be convenient. First, scout the market and ask the artists about their sales.
Some craft exhibitions are so successful that they have a waiting list for the next few years. This is a very good sign. why? The returned seller stated that the high-quality crafts exhibition and the good earning potential of the artist.
When planning your craft exhibition schedule, please listen to feedback from other artists.
Experienced artists plan the performance schedule for several months in advance and always notify their buyers via email or postcard. Create a mailing list and let your customers know your schedule by sending emails regularly.
That is the key to good sales. In this way, even if a program is slow, you can guarantee sales. You may ask customers who placed custom orders to meet you at the show. Once they see other things you create, that can lead to more sales. Craft shows are very popular.
My first craft exhibition (as a seller) was the Cotton Ginning Festival in Dallas, North Carolina. My friend Candace asked me to join her and share the booth rent. For a three-day event, the booth rent is very cheap.
In a stable, a 10-by-10 stall is $30. Those three days taught me a lot about packaging, expectations, and the best selling things. The days are very long, considering that my inventory is not large, so my jewelry sales are good.
Candace’s fabric crafts were not sold at all, because she priced her works very high, and the exhibition was not an art gallery. Buyers want cheap goods, such as poultry houses for $5 and $10.
She was very disappointed with her sales. On the other hand, I am eager to create new works and sign up for my next event.
Start with the performance of the day. The craft show requires a lot of manual labor and standing for a long time. At the end of the day, you will be tired. Selling crafts for three days is a lot of time.
You can spend them on selling works to the store, giving lectures, or doing daily work to inspire your enthusiasm.
Today, I have more sales experience and will ask more questions before the first craft exhibition. What kind of crowd will there be? How many other jewelry artists have you signed? What is the average price?
Bring a small banknote of about $60 and carry it with you. Ready to make changes for customers. Write down how many changes you have made at the beginning and record sales so that you know how much money you made during the show.
Maintaining a good record is something companies must do. You need to know which products sell best and how profitable each performance is.
Keep the cash box out of sight. Use a cigar box or apple box to hide your cash box. If you want, you can wear a purse around your waist or put the money in the apron pocket.
Be friendly. Greet customers with a smile and let them know that you can answer questions, but don’t say too much. Customers like to shop with peace of mind.
Answer questions. As a supplier, you will encounter all kinds of problems, even stupid problems. Be nice to people. Keep a sense of humor. Most people are really interested in your work.
They want to know the process. Indulge them. If possible, let them see that you are designing.
Available. If you concentrate on books or playing on your phone, you may send a “Stay Away” message to potential buyers. You may not even know the message to send. Practice smiling at the people you meet.
Tell others about the type of job you created. Show them your current job. You don’t have to spend every second talking with customers or potential customers, but you can communicate with them if they have questions.
You are your own best salesperson. Yes, you can take a bite to eat or sneak away to take a bath, but do it before the crowd hits the scene or the show is over.
Conduct a demonstration-If you can, please plan ahead and set aside time to demonstrate one of your techniques. I use antique and vintage buttons in jewelry making, and I like to show others how to make button bracelets.
Make gestures to let people know what you are going to do and when to show your craft.
There are sweepstakes-this is a great way to increase the mailing list. Ask people to fill in their contact information and add it to your email list so you can let them know about future events.
People like the idea of winning something for free. If the buyer enters your drawings, please provide a fine necklace or matching necklace and earring set.
Share the booth space with another artist as much as possible. When sales are slow, you can talk to someone. If you need to rest or want to eat something, it would be great to be able to leave your booth for a while. If the show needs a tent.